Reading on the Internet

Discovery #1 - Reading on the Internet

Reading on the internet is completely different to reading a book. I very rarely read blocks of text off a webpage. Instead, I find that my eyes are somehow drawn to the more interesting or appealing looking text. When I read a web page, my eyes will scan the screen quickly and located what seems to be the more important text – the words that are highlighted or bold. It seems only logical that my eyes – and therefore my brain – are drawn to these more appealing words in the same way that moths are attracted to a flame at night time. I suppose that because writing on the internet offers so many interesting ways to emphasis certain words, so many more options with regards to making the text and the reading experience more exciting and eye-catching (what an appropriate phrase!) that I come to expect writing on the internet to play with the text a bit and make the important ideas stand out.